Social Media Marketing Masters Training & Internship in Bhopal
DIGITAL MARKETING COURSE DESCRIPTION:
Empower your career path with the most demanding Digital Marketing Skills in 2019. Become a professional digital marketer with our “Digital Marketing Masters Training + Internship” program in Bhopal. Learn how to market online, generate leads, boost website traffic & enhance sales with digital marketing tactics. At Lydzen Learning & Teachings, we provide comprehensive classroom training with weekdays and weekends learning options. With our Digital Marketing Masters course in Bhopal, we blend the right mix of theoretical knowledge with practical experience to deliver the industry’s best digital marketers. Our team of digital experts helps you to become an industry-ready digital marketer and makes you capable of handling the online marketing of any company, start your own digital business or even work as a freelancer.
DIGITAL MARKETING TRAINING LEARNING OUTCOMES:
By completing our professional Social Media Marketing Masters Training in Bhopal you will be able to:
- Create and initialize a digital strategy for any type of business.
- Become job-ready for different types of positions in online marketing firms.
- Plan & Setup your own online marketing platform.
- Gain knowledge about different digital marketing tools that you can use to acquire more business for your company.
- Develop Familiarity with website structure and how the internet world works.
- Learn to manage the overall internet marketing activity of any firm.
WHO CAN APPLY FOR OUR DIGITAL MARKETING TRAINING?
- For Beginners, Students & Freshers: To make a fresh start & gradually builds up your skills.
- For Marketing Professionals: To enhance your digital marketing skills.
- For Engineering Professionals & Professionals in other Roles: To Upskill, Make Career Switch, Start Working as Freelancer.
- For Business Owners & Entrepreneurs: Promote your business online, Manage your own agency.
- For Digital Marketing Professionals: Enhance Your Career Growth.
Why Masters in Digital Marketing at Lydzen Learning & Teachings?
Take your career & business to unimaginable heights by adding 21st century most demanding & valuable Digital Marketing Skills from Lydzen Learning & Teachings:
- In-Class training on live projects.
- Most advanced training curriculum in Bhopal.
- Internship from a digital marketing agency, not training institute.
- 100% Practical training.
- 100% Job assistance.
- Special Prepration for Google Certifications.
- Special International Case Study Classes.
- Special Resume building classes.
- Special Interview preparation classes.
- Lifetime recommendation program & reference letter access.
- Lifetime class access for skills refreshment.
- Lifetime access to every Saturday doubt class.
- Student Feedback sessions.
- Project Presentation on different modules.
- Training by industry experts.
- Live money spends on ad campaigns.
- Most affordable fees in the digital industry.
- Access & Exploration to 40+ tools of digital marketing.
Our Social Media Marketing Masters Training Curriculum:
Digital Marketing Fundamental
1. Overview of Digital Marketing
- Overview of Marketing.
- Meaning of Digital Marketing?
- Scope of Digital marketing?
- Benefits of Digital Marketing
- Difference between Digital Marketing & Traditional Marketing.
- Career opportunities in the field of Digital Marketing.
SMO
2. Social Media Optimization
- Introducing Social Media?
- Significance of Social Media in Digital Marketing
- Comparing Social Media Optimization (SMO) and Social Media Marketing (SMM)
- Strategies for Social Media
- Enhancing User engagement
- Creating a Social Brand Strategy
- Leveraging appealing Infographics
- Tracking Activity and Results
- Social Media influencing SEO
3.Introduction to Graphics Designing
- Exploring Different Free and Paid Designing Tools
- Tools for creating engaging Videos and Images
- Designing methods and strategies
- Introduction to Canva
- How to Make Images
- How to add Images
- How to Make PDF
SMM
4.Paid Social Media Marketing
- What is Social Media Marketing
- How to do it?
- Different Platforms on Social Media
5.Facebook & Instagram Marketing
- Branding on Facebook and Instagram
- Optimizing Company’s image on Facebook & Instagram
- Using Facebook and Instagram for Sales
- Facebook and Instagram Ads Campaign
- Set Campaign objective for Ads
- Facebook and Instagram Ads Set Audience Targeting
- Facebook and Instagram ad Budget, Scheduling, and Delivery
- Facebook and Instagram for SEO
- Tracking Activity and Results
- Opengraph
- Page creation
- content strategy
- Hashtags
- Facebook and Instagram applications
- Live Videos (Facebook and Instagram Live)
6. Youtube Ads & Marketing
- Promotion of Video on Youtube
- Creating a youtube channel
- Understanding annotations
- Navigation within youtube channel
- Increase Views
- Increase search ranking
- Linking to AdWords Account
- Promoting video ads on youtube
- Ads Formats
- Ads Costing
- Ads Targeting
- Ads Analytics
7. Video Editing & Posting
- Importance of Videos in Marketing
- Working on video editing and Posting on different sites
- Dos and Don’ts of Video making
8. Linkedin Marketing
- Defining LinkedIn Branding
- Creating a Company Profile
- Showcase Page creation
- Encouraging Employees to Use LinkedIn
- LinkedIn for Sales
- LinkedIn for SEO
- LinkedIn Ads
- Linkedin Ads Types
- Objective Selection
- Campaign Setup
- Business Account Setup
9. Social Media Automation
- Exploring Social Media Automation tools
- Connecting different Social Networking site with tools
- Analysis of SMMT
- Hootsuite
- Buffer
- Ifttt
- Socialoomph
- Tweetdeck
- Tweepi
- Socialflow
- Sproutsocial
- Socialbro
- Social Media Analytics
- Social Media Metrics
- Real-time customer targeting
Advanced Corporate Personality Development
10. Digital Marketing Planning & Reporting
- Structuring a plan
- Customer acquisition strategy
- Customer conversion strategy
- Customer retention strategy
- Customer Segmentation and Targeting
- Strategy Implementation
- Executions of Digital Marketing Strategy
- How to create and present reporting?
- Re-implementation of Strategy
11. Personality Development and Soft Skills
- Developing Interpersonal Skills
- Business Communication Skills
- Decision making and negotiation
- Corporate Grooming and etiquette
- Group discussion
- Interview Techniques
- Presentation Skills
- Leadership Skills
Learn Social Media Marketing in Bhopal with Working On Live Projects
Hands-on Social Media Marketing In-Class Projects
Project 1: Social Media Marketing (SMM) Project
Description: Learn to create profitable social media pages which should convert your viewers by creating & posting impactful content that should provoke them to visit your business website.
Duration: 2 hour
Learn From International Case Studies:
Lydzen learning & teachings have identified the best international Digital Marketing Campaigns of the 21st century and developed the 20 hrs of special case studies assignments for our Digital Marketing Training in Bhopal. With this, you will get deep expertise in digital marketing with hands-on experience by finding the business case solutions in each case study.
SEO Case Study: Nike Gulf
Description: Discover Nike Golf Leveraged SEO And Got 169% Total Increase In Organic Search Traffic.
Duration: 1 hour
SEM Case Study: ClearTrip
Description: Discover how ClearTrip used Mobile Marketing to Improve its Cost Per Conversion (CPC) by 40%
Duration: 1 hour
SMM Case Study:
Mercedes:
Description: Discover how Mercedes got successful in delivering back to back results-driven social media campaigns.
Duration: 1 hour
Vogue India:
Description: Discover how Deepika Padukone created a social sensation by sharing a video of social awareness under the Vogue brand. Learn how a powerful hashtag #MyChoice has helped Vogue India to rule the social platforms.
Duration: 1 hour
Woodland:
Description: Learn how Woodland’s ProPlanet LinkedIn Contest has Generated more than 100,000 Impressions and has made an impact on the world’s most popular professional social channel. How they have used LinkedIn Marketing to promote their Go Green campaign is
Duration: 1 hour
Content Marketing Case Study: CocaCola
Description: Learn how one of the world’s largest drink brands “CocaCola” used the power of content to influence their loyal customers to engage with their campaign and contribute their share of content with the whole world.
Duration: 1 hour
Web Analytics Case Study: Puma
Description: Discover how Puma have leveraged the Google Analytics platform to increase their order rate by up to 8% and used the web analytics insights to enhance their profit.
Duration: 1 hour
ORM Case Study: Sunfeast Yippee
Description: Learn how Sunfeast yippee got to do something which was next to impossible by suppressing 98.3% of its negative conversations in 5 months. Discover the techniques to handle your brand’s online reputation.
Duration: 1 hour
Email Marketing Case Study: Sony Playstation
Description: Discover how Sony’s Email marketing campaign got them a 300% conversions rate increase through their existing customer data. Learn how to successfully implement the email campaign which gives you results.
Duration: 1 hour
Inbound Marketing Case Study: Flipkart
Description: Learn inbound marketing from one of the largest e-commerce platform and discover how they have leveraged digital marketing techniques to create their brand online image.
Duration: 1 hour
Digital Marketing Resources:
With Lydzen Learning & Teachings, you don’t just get the practical knowledge but also various digital marketing theoretical resources that help you to excel in your field. Our Digital Marketing Training in Bhopal helps you to become industry ready in all ways.
E-Books: 2000+ Pages
- The Big Book of Digital Marketing by “Digital Firefly” (130 Pages)
- 50 Shades of Digital Marketing by “Francesca James” (114 Pages)
- E-Marketing: The Essential Guide to Marketing in a
digital world by “Rob Stokes” (318 pages)
- Data-Driven Content Marketing by “Hana Abaza” (34 Pages)
- How to generate leads with infographics by “Hubspot” (16 Pages)
- The conversion marketer’s guide to landing page
copywriting by “Joanna Wiebe” (56 Pages)
- The Content Marketer’s Guide to Lead Generation by
“Jordan Teicher” (24 Pages)
- Top 25 Social Media Strategies by “Buffer” (47 Pages)
- The Ultimate Guide to Amazon SEO by “cpcstrategy” (36 Pages)
- Beginner’s Guide to SEO by “Search Engine Journal” (324 Pages)
- Complete Guide to SEO by “Search Engine Journal” (278 Pages)
- Advanced Technical SEO by “Search Engine Journal” (385 pages)
- PPC 101: A Complete Guide to Pay-Per-Click Marketing
Basics by “Search Engine Journal” (203 Pages)
- Content Marketing Guide by “Search Engine Journal” (64 Pages)
