Rs 10,000
Started on February 26, 20212 hrs/daily2 Months

Digital Marketing Masters Training & Internship in Bhopal

 

DIGITAL MARKETING COURSE DESCRIPTION:

Empower your career path with the most demanding Digital Marketing Skills in 2019. Become a professional digital marketer with our “Digital Marketing Masters Training + Internship” program in Bhopal. Learn how to market online, generate leads, boost website traffic & enhance sales with digital marketing tactics. At Lydzen Learning & Teachings, we provide comprehensive classroom training with weekdays and weekends learning options.  With our Digital Marketing Masters course in Bhopal, we blend the right mix of theoretical knowledge with practical experience to deliver the industry’s best digital marketers. Our team of digital experts helps you to become an industry ready digital marketer and makes you capable of handling the online marketing of any company, start your own digital business or even work as a freelancer.       

 

DIGITAL MARKETING TRAINING LEARNING OUTCOMES:

By completing our professional Digital Marketing Masters Training in Bhopal you will be able to:

  • Create and initialize a digital strategy for any type of business.
  • Become job-ready for different types of positions in online marketing firms. 
  • Plan & Setup your own online marketing platform.
  • Gain knowledge about different digital marketing tools that you can use to acquire more business for your company. 
  • Develop Familiarity with website structure and how the internet world works.
  • Learn to manage the overall internet marketing activity of any firm. 

WHO CAN APPLY FOR OUR DIGITAL MARKETING TRAINING?

  • For Beginners, Students & Freshers: To make a fresh start & gradually builds up your skills.
  • For Marketing Professionals: To enhance your digital marketing skills.
  • For Engineering Professionals & Professionals in other Roles: To Upskill, Make Career Switch, Start Working as Freelancer.
  • For Business Owners & Entrepreneurs: Promote your business online, Manage your own agency. 
  • For Digital Marketing Professionals: Enhance Your Career Growth.

 

Why Masters in Digital Marketing at Lydzen Learning & Teachings?

Take your career & business to unimaginable heights by adding 21st century most demanding & valuable Digital Marketing Skills from Lydzen Learning & Teachings:

  • In-Class training on live projects. 
  • Most advanced training curriculum in Bhopal.
  • Internship from a digital marketing agency, not a training institute.  
  • 100% Practical training.
  • 100% Job assistance.
  • Special Preparation for Google Certifications.
  • Special International Case Study Classes. 
  • Special Resume building classes.
  • Special Interview preparation classes.
  • Lifetime recommendation program & reference letter access.
  • Lifetime class access for skills refreshment. 
  • Lifetime access to every Saturday doubt class.  
  • Student Feedback sessions.
  • Project Presentation on different modules. 
  • Training by industry experts. 
  • Live money spends on ad campaigns.
  • Most affordable fees in the digital industry. 
  • Access & Exploration to 40+ tools of digital marketing.

OUR DIGITAL MARKETING TRAINING CURRICULUM: 

Digital Marketing Fundamental

1. Overview of Digital Marketing 

  • Overview of Marketing. 
  • Meaning of Digital Marketing?
  • Scope of Digital marketing?
  • Benefits of Digital Marketing
  • Difference between Digital Marketing & Traditional Marketing.
  • Career opportunities in the field of Digital Marketing.

Fundamental of Website Designing & Development 

2.Introduction to Website Development & Designing

  • Website Introduction & its types?
  • Dynamic Website.
  • Static Website.
  • Difference between Dynamic and Static Website.
  • Introduction of HTML and CSS.
  • Introduction of CMS.
  • Different type of CMS.
  • CMS- WordPress.
  • WordPress Installation.
  • Introduction & Installation of Themes.
  • Introduction & Installation of Plugins.
  • Setting for WordPress.
  • Customization of Theme.

3.Introduction to Domain and Hosting

  • Server and It’s Working
  • Installation and Setup of Server
  •  Domain names and extensions
  • Domain Purchase and Setup
  • Introduction of DNS
  • Implementation of DNS

Example: Godaddy, Bigrock, Hostgator

Search Engine Fundamental

4.Search Engine and its working application?

  • What is a Search Engine?
  • Types of Search Engines
  • How Do Search Engines work?
  • Introduction & Working of Crawler.
  • What are Spiders?
  • Crawling
  • Indexing
  • Retrieving

5.Understanding Google Algorithms & its Updates

  • What is Algorithms?
  • Use of Algorithm for Google
  • Different Types of Algorithms
  • Google Panda
  • Google Penguin
  • Google Hummingbird
  • Mobilegeddon (Google Mobile-Friendly Update)
  • Google EMD (Exact Match Domain)
  • Google Pigeon
  • Google RankBrain
  • Google Possum
  • Google Fred

SEO 

6.Search Engine Optimization

  • What is Search Engine Optimization?
  • Search Engine Optimization Types
  • Black Hat SEO
  • White Hat SEO
  • Gray Hat SEO
  • SEO life cycle?
  • SEO Ranking Factors

7.SEO Website Audit & Optimization

  • Initial analysis of Website
  • Improvement needed for user Interface
  • SEO Mobile Optimization
  • Mobile Responsive Checking
  • SEO Navigation
  • Changes Required for SEO Optimization

8.Google Keyword Planner

  • Need for Keywords
  • Types of Keywords
  • Primary Keywords
  • Secondary Keywords
  • Long-Tail Keywords and Short Tail Keywords
  • Other tools use for Keyword Research
  • Demo of Google Keyword Planner
  • Focusing on Targeted Keywords
  • Allocating Negative Keywords

9.On-Page Optimization

  • Keyword Placement
  • Website (URL) Structure Analysis
  • URL renaming/rewriting
  • H1, H2, H3 Tags
  • Title/Description/Keyword/Meta Tags Development
  • Anchor Text
  • Image and Video Optimization
  • Content Optimization
  • Footer Optimization
  • Various Tools for On-Page Analysis 

10.Google Search Console

  • Adding a Site & Verification Process
  • Configuration v Settings
  • Geographic Settings
  • Site Links
  • Website Health 
  • Crawl Errors
  • Crawl Stats
  • Google Fetch
  • Blocking the Crawler and blocked pages
  • Traffic analysis
  • Search Queries
  • Links to Site / Internal Links
  • Configuring Sitemaps

11. SEO Cannibalization Settings

  • Working on Google’s guidelines for Keyword Cannibalization.
  • Negative impacts of Keyword Cannibalization

12.Off-Page Optimization

  • Understanding Backlinks
  • Different Methods of creating backlinks
  • Tools for Off-Page SEO Analysis
  • Analysis of SEO Strategies
  • Preparing SEO Reports
  • Benefits of Links for SEO
  • Types of Backlinks
  •  Dofollow
  •  Nofollow  
  • Social bookmarking
  • Directory Submission
  • Type of Directories
  • Article Marketing
  • Submitting Press Releases
  • Business Directories
  • Local Classifieds
  • Blog Creation and Promotion
  • Blog Commenting
  • Forum & QnA
  • Search Engine Submissions
  • Sitemap Submission
  •  Introduction to Link Wheel

13.Local Search Engine Optimization

  • What is Local Search Engine Optimization?
  • How does it work?
  • Factor affecting Ranking for Local Search
  • Google Map Ranking
  • Local Search Keyword Implementation

14.Google My Business

  • The need for Local Business
  • Signup with Gmail
  • Set Up Account
  • Register with Google My Business
  • Add Your Business profile
  • Add Details
  • Request for Verification
  • How to Add Post in GMT
  • Replying to customer Reviews 

15.Advanced & Technical SEO Techniques

  • Optimizing Website Loading Time
  • XML Sitemap
  • HTML Sitemap
  • Canonical Implementation
  • Redirection Codes
  • .htaccess file Implementation
  • What is Domain Authority?
  • How to Increase Domain Authority
  • Understanding Alexa Ranking
  • What is Page Authority?
  • Page Rank 
  • What is Page Rank?
  • How to increase Page Rank

16.SEO Voice Optimization

  • How to Optimize Website for Voice Search
  • Advance Voice Search Optimization
  • Do’s and Don’t of Voice optimization
  • HTML Suggestions
  • Optimizing Keywords in content
  • Structured Data
  • Data Highlighter

SEM

17.Search Engine Marketing

  • What is Search Engine Marketing (SEM)?
  • Understanding SEM Industry
  • Benefits of using SEM 
  • Organic vs. Paid Traffic

18. Optimizing ROI-Return on Investment

  • Defining ROI 
  • Optimizing ROI according to the client & industry

19.Basic & Advance Google Ads

  • Defining Google Ads
  • Signing Up for Google Ads
  • Setting Time Zone and Currency
  • Verify your account
  • Activating Your Account
  • Navigating through Google Ads
  • User Interface (UI) Elements
  • Home Tab
  • Campaigns Tab
  • Opportunities Tab
  • Reporting Tab
  • Billing Tab
  • My Account Tab
  • Understanding Google Ads Structure
  • Ads Account
  • Campaign Level
  • Ad Groups Level
  • Access Management
  • SEARCH AD CREATION
  • Writing Ads in Google Ads
  • Call to Action
  • Value Proposition
  • Review of Google’s Guidelines
  • Understanding Google’s Text Ad Structure
  • Creating and Managing Your Ad Campaigns
  • Creating Ad Campaigns
  • Creating Ad Groups
  • Managing Campaign Settings
  • How to Edit, Pause, Delete, or Resume a Campaign Reporting
  • Ads Reporting and Account Performance Reports
  • Generating Reports in Google Ads
  • Step 1: Select Campaign
  • Step 2: Settings
  • Step 3: Choosing Report Details
  • Step 4: Activating Your Report
  • Step 5: Template, Scheduling, and Email

20. Setting the Remarketing Campaign

  • What is Remarketing
  • Types of Remarketing campaigns
  • How to Implement Remarketing
  • Website and Remarketing Setup
  • Remarketing Audience Setup
  • Pros and Cons of Remarketing

21.Advance Google Ads

  • Introduction to Shopping Campaigns
  • Introduction to Dynamic Search Campaigns
  • Display Ads Campaigns
  • Ads Editor Tool
  • Conversion Tracking
  • Performance monitoring
  • Campaign Tracking
  • Impression Shares
  • Shared Library
  • Reports

Web Analytics

22.Google Analytics

  • Introduction to Google Analytics
  • How Analytics tool works
  • Key Insights
  • Tracking with Cookie 
  • Get started with Google Analytics
  • Account Creation
  • Get tracking ID & Add-in Website
  • Setup Goals
  • What is Bounce Rate?
  • How to reduce bounce rate
  • Integrate Ads & analytics Account
  • Measure the performance of campaigns via analytics
  • Understanding Filters & segments
  • Monitoring traffic sources & Clients through their behavior

23.Bing Webmaster and Analytics

  • Adding a Site & Verification Process
  • Configuration v Settings
  • Geographic Settings
  • Site Links
  • Website Health
  • Crawl Errors
  • Crawl Stats

24. Initializing CRO-Conversion Rate Optimization

  • Understanding the Return on Investment
  • Maximizing the Return on Investment according to the Client and Industry

SMO

25. Social Media Optimization

  • Introducing Social Media?
  • Significance of Social Media in Digital Marketing
  • Comparing Social Media Optimization (SMO) and Social Media Marketing (SMM)
  • Strategies for Social Media 
  • Enhancing User engagement
  • Creating a Social Brand Strategy
  • Leveraging appealing Infographics
  • Tracking Activity and Results
  • Social Media influencing SEO

26.Introduction to Graphics Designing

  • Exploring Different Free and Paid Designing Tools
  • Tools for creating engaging Videos and Images
  • Designing methods and strategies
  • Introduction to Canva
  • How to Make Images
  • How to add Images
  • How to Make PDF

SMM

27.Paid Social Media Marketing

  • What is Social Media Marketing
  • How to do it?
  • Different Platforms on Social Media

28.Facebook & Instagram Marketing

  •  Branding on Facebook and Instagram 
  • Optimizing Company’s image on Facebook & Instagram  
  • Using Facebook and Instagram for Sales
  • Facebook and Instagram Ads Campaign
  • Set Campaign objective for Ads
  • Facebook and Instagram Ads Set Audience Targeting
  • Facebook and Instagram ad Budget, Scheduling, and Delivery
  • Facebook and Instagram for SEO
  • Tracking Activity and Results
  • Opengraph
  • Page creation
  • content strategy
  • Hashtags
  • Facebook and Instagram applications
  • Live Videos (Facebook and Instagram Live)

29.Youtube Ads & Marketing

  • Promotion of Video on Youtube
  • Creating a youtube channel
  • Understanding annotations
  • Navigation within youtube channel
  • Increase Views
  • Increase search ranking
  • Linking to AdWords Account
  • Promoting video ads on youtube
  • Ads Formats
  • Ads Costing 
  • Ads Targeting
  • Ads Analytics

30.Video Editing & Posting

  • Importance of Videos in Marketing
  • Working on video editing and Posting on different sites
  • Dos and Don’ts of Video making

31.Linkedin Marketing

  • Defining LinkedIn Branding
  • Creating a Company Profile
  • Showcase Page creation
  • Encouraging Employees to Use LinkedIn
  • LinkedIn for Sales
  • LinkedIn for SEO
  • LinkedIn Ads
  • Linkedin Ads Types
  • Objective Selection
  • Campaign Setup
  • Business Account Setup

32.Social Media Automation

  • Exploring Social Media Automation tools
  • Connecting different Social Networking site with tools
  • Analysis of SMMT
  • Hootsuite
  • Buffer
  • Ifttt
  • Socialoomph
  • Tweetdeck
  • Tweepi
  • Socialflow
  • Sproutsocial
  • Socialbro
  • Social Media Analytics
  • Social Media Metrics
  • Real-time customer targeting

Email Marketing Fundamental

33.Email Marketing

  • How Does Email work?
  • Challenges while sending bulk emails
  • Types of email marketing
  • Email Marketing Tools
  • Designing of Email template
  • Email marketing scheduler
  • Email marketing success tracking
  • Defining Mail Servers Work
  • Hard Bounce
  • Soft Bounce
  • Open rate

34.WhatsApp Marketing

  • Whatsapp Marketing Tool & Software
  • Creating Account for Whatsapp Marketing
  • Importing SMS Lists / data
  • Setting up an account for Bulk Messages
  • Creating Messages Content

35.SMS Marketing

  • SMS Marketing Tool & software
  • Creating Account for SMS Marketing
  • SMS Number Lists / data
  • Setting up an account for Bulk SMS
  • Naming the Campaign & SMS
  • SMS Content

36.Ecommerce Marketing

  • What is eCommerce marketing?
  • ECommerce Websites overview
  • SEO Strategy for eCommerce website
  • Affiliate Marketing for eCommerce Business
  • E-tail (Online Listing)/Website V/s Market Place

37.Mobile Optimization & Marketing

  • Understanding mobile devices requirements
  • Social media & mobile marketing
  • Identifying Your Target Audience and Compete
  • Completing Your Keyword Analysis
  • Mobile App Marketing Strategy
  • Optimize the website for Mobile Devices
  • Targeting on apps
  • Targeting via location
  • Targeting on Search engine
  • Content Marketing on Mobile

Online Reputation Management

38.ORM-Online Reputation Management

  • Introducing Online Reputation Management
  • Why Business needs Online Reputation
  • Case Studies of Brands
  • Focus Areas in ORM
  • ORM Strategy

Content Marketing

39.Content Writing & Marketing

  • How To Choose Right Topics
  • Different tools used for Content Suggestions
  • Prerequisite for Content Writing
  • Structuring Right Content
  • Combination of Content and Images
  • Different sites for Content Promotions

40.Blogging

  • What is Blog
  • How it works
  • Different Blogging platforms
  • Sign Up for Sites
  • Getting Free URL For Blog
  • Setup Account
  • How to Add Pages
  • How to Add Posts
  • How to Add Images
  • How to Add Keywords
  • Setup Analytics tool for portal

41.Freelancing

  • How to become a FreeLancer
  • Understanding requirement
  • Deciding the budget of the project
  • Different Billing methods
  • Understand Bidding
  • Bidding for a project on bidding sites

Influencer Marketing 

42.Influencer Marketing

  • Defining Influencer Marketing
  • How to be an Influencer
  • Influencer Marketing Strategies
  • Build Strong Influencing Campaign

43.Google AdSense

  • Introducing Google AdSense
  • Getting approved for AdSense
  • AdSense account interface
  • AdSense Policies and requirement
  • Adding Google Ads to Website/Blog
  • Best Placements for Google Ads
  • Best AdSense Units to Use
  • Increasing AdSense Revenue
  • YouTube Monetization with AdSense

Advanced Corporate Personality Development

44.Digital Marketing Planning & Reporting

  • Structuring a plan
  • Customer acquisition strategy
  • Customer conversion strategy
  • Customer retention strategy
  • Customer Segmentation and Targeting
  • Strategy Implementation
  • Executions of Digital Marketing Strategy
  • How to create and present reporting?  
  • Re-implementation of Strategy

45.Personality Development and Soft Skills

  • Developing Interpersonal Skills
  • Business Communication Skills
  • Decision making and negotiation
  • Corporate Grooming and etiquette 
  • Group discussion
  • Interview Techniques
  • Presentation Skills
  • Leadership Skills

Learn Digital Marketing in Bhopal with Working On Live Projects

Hands-on Digital Marketing In-Class Projects

Project 1: Create & Promote your Website 

Description: Create your own website or a blog and learn how to add that to google. In this, we will teach you to create your online property with various tools and promote that on the web. 

Duration: 2 Hour

Project 2: Work on Live Search Engine Optimization (SEO) Project

Description: Learn to research the right keywords for promoting your website and initiate the perfect off-page SEO strategy to get your website rank on the search engines. In this project, you will get in-depth knowledge of various on-page & off-page SEO techniques. 

Duration: 3 hour

Project 3: Search Engine Marketing (SEM) Project

Description: Learn to run live ads on Google ads platform for your website and explore the various techniques to convert prospective clients through search, display & video advertising.

Duration: 2 hour

Project 4: Social Media Marketing (SMM) Project 

Description: Learn to create profitable social media pages which should convert your viewers by creating & posting impactful content that should provoke them to visit your business website. 

Duration: 2 hour

Project 5: Web Analytics Project

Description: Learn how web data works and how it can be presented in the right format. Get hands-on experience on Google Analytics & learn to check and review business audience, acquisition, behavior and other metrics that define your business success. 

Duration: 2 hour

Project 6: Digital Marketing Final Thesis Project 

Description:  This is the final project of your digital marketing course in which you will be assigned a group and then, have to create an overall digital strategy for your business including all aspects of digital marketing. Then, there will be a group presentation where one of the groups will get a special recognition certificate. With this project, you will learn the art of working in a group, teamwork, presentation, and will be able to improve your business communication skills. 

Duration: 6 hour

 

 

Learn From International Case Studies:

Lydzen learning & teachings have identified the best international Digital Marketing Campaigns of the 21st century and developed the 20 hrs of special case studies assignments for our Digital Marketing Training in Bhopal. With this, you will get deep expertise in digital marketing with hands-on experience by finding the business case solutions in each case study. 

SEO Case Study: Nike Gulf 

Description: Discover Nike Golf Leveraged SEO And Got 169% Total Increase In Organic Search Traffic.

Duration: 1 hour  

SEM Case Study: ClearTrip

Description: Discover how ClearTrip used Mobile Marketing to Improve its Cost Per Conversion (CPC) by 40%

Duration: 1 hour  

SMM Case Study: 

Mercedes:

Description:  Discover how Mercedes got successful in delivering back to back results-driven social media campaigns. 

Duration: 1 hour  

Vogue India:

Description:  Discover how Deepika Padukone created a social sensation by sharing a video of social awareness under the Vogue brand. Learn how a powerful hashtag #MyChoice has helped Vogue India to rule the social platforms. 

Duration: 1 hour  

Woodland: 

Description: Learn how Woodland’s ProPlanet LinkedIn Contest has Generated more than 100,000 Impressions and has made an impact on the world’s most popular professional social channel. How they have used LinkedIn Marketing to promote their Go Green campaign is 

Duration: 1 hour  

Content Marketing Case Study: CocaCola

Description: Learn how one of the world’s largest drink brands “CocaCola” used the power of content to influence their loyal customers to engage with their campaign and contribute their share of content with the whole world. 

Duration: 1 hour  

Web Analytics Case Study: Puma

Description: Discover how Puma have leveraged the Google Analytics platform to increase their order rate by up to 8% and used the web analytics insights to enhance their profit. 

Duration: 1 hour  

 

ORM Case Study: Sunfeast Yippee

Description: Learn how Sunfeast yippee got to do something which was next to impossible by suppressing 98.3% of its negative conversations in 5 months. Discover the techniques to handle your brand’s online reputation.  

Duration: 1 hour  

Email Marketing Case Study: Sony Playstation

Description: Discover how Sony’s Email marketing campaign got them a 300% conversions rate increase through their existing customer data.  Learn how to successfully implement the email campaign which gives you results. 

Duration: 1 hour  

Inbound Marketing Case Study: Flipkart

Description: Learn inbound marketing from one of the largest e-commerce platform and discover how they have leveraged digital marketing techniques to create their brand online image.  

Duration: 1 hour  

 

 

Digital Marketing Resources:

With Lydzen Learning & Teachings, you don’t just get the practical knowledge but also various digital marketing theoretical resources that help you to excel in your field. Our Digital Marketing Training in Bhopal helps you to become industry ready in all ways. 

E-Books: 2000+ Pages

  • The Big Book of Digital Marketing by “Digital Firefly”           (130 Pages)
  • 50 Shades of Digital Marketing by “Francesca James”         (114 Pages)
  • E-Marketing: The Essential Guide to Marketing in a 

digital world by “Rob Stokes”                                                  (318 pages)

  • Data-Driven Content Marketing by “Hana Abaza”                  (34 Pages)
  • How to generate leads with infographics by “Hubspot”        (16 Pages)
  • The conversion marketer’s guide to landing page                          

copywriting by “Joanna Wiebe”                                               (56 Pages)

  • The Content Marketer’s Guide to Lead Generation by                                                              

“Jordan Teicher”                                                                        (24 Pages)

  • Top 25 Social Media Strategies by “Buffer”                            (47 Pages)
  • The Ultimate Guide to Amazon SEO by “CPC strategy”          (36 Pages)
  •  Beginner’s Guide to SEO by “Search Engine Journal”        (324 Pages)                                                 
  •  Complete Guide to SEO by “Search Engine Journal”          (278 Pages)
  •  Advanced Technical SEO by “Search Engine Journal”        (385 pages)
  • PPC 101: A Complete Guide to Pay-Per-Click Marketing                         

Basics by “Search Engine Journal”                                        (203 Pages)

  • Content Marketing Guide by “Search Engine Journal”         (64 Pages)

 

TOP COMPANIES THAT ARE USING DIGITAL MARKETING AND HIRING ITS GRADUATES :

 

 

 

Extinguishing Facts About DIGITAL MARKETING:

 

 

 

 

 

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